Wednesday, January 18, 2012

Facebook Shopping

Facebook users have integrated their pages with third party apps to show what they read, listen to , where they go, what they sell and what they are doing.

That was the beginning of an article I started to read in a business magazine today. The next question was: could what they buy be next?

The entire idea of buying things on Facebook has been gaining traction with more people out there. Doron Simovitch, CEO of Sortprice was quoted in "Digital Trends" as saying "I think that as users witness more and more of their friends buying things they see advertised, you will see more of them following suit. That could very well lead to buying gifts via applications becoming the next big thing on Facebook."

While the full integrations of our shopping habits has yet to reach Facebook, it seems like it is only a matter of time before a majority of us seek to share best deals and perfect gifts through the social media.

After reading this I had to re-read it to understand what he was getting at. The way I understand it is that those annoying apps you see when you get on face book are only going to get worse. It also made me want to check into how it works and what it cost per add, how long it runs, who sees it. As I see it when we facebook our items and share them to our page all who are friends with us see it and we have friends who share it for us to their friends. Then we tweet it and our friends who follow us sometimes retweet it. We +1 Google items and we do all we can to have our site and our stores out there and high in the search engines. Do we really need apps?

When I list an auction on my site at OLA.COM, I do all the above. Can I say they have helped me? Yes I can. I had a customer tell me she saw something I had for sale and that is how she came to buy from me. She lived in South Florida. New customer and hopefully a repeat customer. Now that makes it worth it and it helped me make up my mind that I do not need to be an annoying app on Facebook"s right side of the page.

Thank you for reading this and if you got anything out of it that is good. I like reading articles like that and trying to see how they affect my business. Maybe one day we will have to conform to this way of thinking but I hope it is not soon and if you want to see what got me the sale just go to chateycathey and view my items for sale.

Life is short, live it to the fullest and have fun at it.


Supergranny said...

I agree with you. I don't want to have to do more and more:) thanks

kornkountrytreasures said...

Good post, CC! I won't sign up with ANY apps on FB just because they "share". None of their business! LOL!!